Raske resultater

9. September 2014 — 1 Comment

I forrige artikkel så vi på hvordan organisasjonsstrukturer påvirket hvilke beslutninger og tiltak hos treningskjedene Generasjon X og Generation Y. Med utgangspunkt i den samme utfordringen gjorde de ulike prioriteringer. Samtidig virket alt logisk og fornuftige utifra situasjonen og forventningene.

Har du ikke fått med deg starten, kan du gå tilbake ditt umiddelbart: Kundedrevet virksomhetsstyring. Er det ikke det vi alltid har gjort?

I denne tredje artikkelen vil vi se nærmere på hvilken effekt beslutningene får på kort sikt.

Ingen effekt, kun ledetråder

Det har blitt jul og vi møter ledergruppen i Generation Y 3. juledag. Konsernsjefen har kalt inn til et krisemøte…

Don’t hate the player, hire him!

25. April 2014 — 1 Comment

When you think about a typical successful company, who is it that comes to mind? Apple? Toyota? Ford? Those are all good examples, by all means. But what about Valve, Blizzard or Id Software? Or a company called Wargaming.net? These are all, as you might have noticed, gaming companies. And in a lot of cases, gaming companies have been miles ahead of other (IT-)companies when it comes to innovation, company culture and how we relate to our customers and community. Continue reading

Hitchhiker’s Guide to… GAMIFICATION

31. October 2013 — Leave a comment

Keep It Simple, Make It Smile!

“In every job that must be done, there is an element of fun.

You find the fun and snap! the job is a game.”

— Mary Poppins

WHAT:

As a matter of perspective, to be able to understand “What is Gamification”, it’s better first to go through what it is not! Then we shall continue talking about this topic in a broader perspective.

Gamification is…

Not just for marketing or sales
Not just Points, Badges and Leaderboards
Not making everything a game
Not rocket science! Ha!

What is it then?

There are plenty of experiments going on about this topic, together with the challenge of making a definition for this emerging area. I took the liberty of picking a simplistic definition which was mainly coined by Kevin Werbach.

Gamification is…