Raske resultater

I forrige artikkel så vi på hvordan organisasjonsstrukturer påvirket hvilke beslutninger og tiltak hos treningskjedene Generasjon X og Generation Y. Med utgangspunkt i den samme utfordringen gjorde de ulike prioriteringer. Samtidig virket alt logisk og fornuftige utifra situasjonen og forventningene.

Har du ikke fått med deg starten, kan du gå tilbake ditt umiddelbart: Kundedrevet virksomhetsstyring. Er det ikke det vi alltid har gjort?

 

I denne tredje artikkelen vil vi se nærmere på hvilken effekt beslutningene får på kort sikt.

Ingen effekt, kun ledetråder

Det har blitt jul og vi møter ledergruppen i Generation Y 3. juledag. Konsernsjefen har kalt inn til et krisemøte…

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Don’t hate the player, hire him!

When you think about a typical successful company, who is it that comes to mind? Apple? Toyota? Ford? Those are all good examples, by all means. But what about Valve, Blizzard or Id Software? Or a company called Wargaming.net? These are all, as you might have noticed, gaming companies. And in a lot of cases, gaming companies have been miles ahead of other (IT-)companies when it comes to innovation, company culture and how we relate to our customers and community. Continue reading

Hitchhiker’s Guide to… GAMIFICATION

Keep It Simple, Make It Smile!

“In every job that must be done, there is an element of fun.

You find the fun and snap! the job is a game.”

— Mary Poppins

WHAT:

As a matter of perspective, to be able to understand “What is Gamification”, it’s better first to go through what it is not! Then we shall continue talking about this topic in a broader perspective.

Gamification is…

  • Not just for marketing or sales

  • Not just Points, Badges and Leaderboards

  • Not making everything a game

  • Not rocket science! Ha!

What is it then?

There are plenty of experiments going on about this topic, together with the challenge of making a definition for this emerging area. I took the liberty of picking a simplistic definition which was mainly coined by Kevin Werbach.

Gamification is…

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