Keep It Simple, Make It Smile!
“In every job that must be done, there is an element of fun.
You find the fun and snap! the job is a game.”
— Mary Poppins
As a matter of perspective, to be able to understand “What is Gamification”, it’s better first to go through what it is not! Then we shall continue talking about this topic in a broader perspective.
Not just for marketing or sales
Not just Points, Badges and Leaderboards
Not making everything a game
Not rocket science! Ha!
What is it then?
There are plenty of experiments going on about this topic, together with the challenge of making a definition for this emerging area. I took the liberty of picking a simplistic definition which was mainly coined by Kevin Werbach.