They say groups make bad decisions. That’s why we need leadership.
The solution might be a team leader, who makes decisions on behalf of the group: Limit decision power, and decisions will become consistent, on target and effective.
This works great in a number of circumstances. In a restaurant kitchen, for instance, nobody wants chefs who disagree on how long to cook the aspargus. People are hungry – we need a ruler.
Conversely, a ruler is a disaster in innovation. To creative minds, pursuing “the next big thing” (whatever it may be), nothing pacifies more than a micromanaging split- and conquer regime.
Give them a clear objective, a business goal, you might say. “Increase market share by 20% over the next 18 months”. If the goal is realistic, they may reach it. But will it be innovation?